ALCHmey COsemetics

ABout Alchemy

ALCHEMY has a vision to create a skin care line that helps and encourages health care to take time out of each day for self care and self love, even if only for 5 minutes. ALCHEMY wants to serve as a reminder to take care of yourself and your well-being so that you can in turn take care of others.

PROCESS

The process and ideation for ALCHEMY began with sketches, and then moved to a digital platform for creating the dielines. Once the dielines were printed and the packages assembled, as well as the components prepped and labeled; the products were taken to the photo studio.

PRODUCTS

The demographic for ALCHEMY is hospital employees who have long shifts. The target would be primarily nurses, as they often have 12 hour shifts and work odd hours. ALCHEMY supplies a line of skin care specifically for these workers so that they can care for themselves while working hard to care for others. The visuals for the packaging were inspired by traditional, apothecary bottle and labels.

Advertising

ALCHEMY’S merchandising will be primarily in more urban settings. The Advertising campaign will rely on photo based images of the demographic: doctors and nurses. The products will be distributed to new hospital workers upon hire.

ALCHEMY APP

ALCHEMY is concerned with promoting self care and mindfulness. We have created an app, downloadable for your smart phone, that can lead you in 5 minute meditations and mindful podcasts. All of these options are customizable for each individual depending on how much time they have. The goal is to encourage people to care for their mind & bodies.