LCAD viewbook

The new era of creatives

During my time at LCAD, I Art Directed, designed and produced the 2025/2026 viewbook for the college. This asset is an important marketing tool the school produces every two years to provide potential students and donors with a comprehensive look at the programs and culture at the college. I would like to thank the Director of Marketing + Communications, Bassem Girgis and the Photographer, Eric Stoner for all their effort and collaboration on this project.

*Please note the project is the property of Laguna College of Art + Design

Sketches

My process always begins with research of best practices and then sketching. Studying the viewbooks of years past as well as those of competitors informed design choices. As a result, the keywords I developed for this project were: Clean, Classic and Energetic.

Cover

The cover was born from a place of needing to represent a college that has such a diverse number of programs and focuses. The solution was to capture the feeling of the climate and location of the school in an abstracted way while also ensuring the brand was instantly recognizable and eye-catching.

Interior

The form was to follow the function in this viewbook, and the function was to showcase the beautiful student work. It follows that the inside of the viewbook pushes heavily into a gallery aesthetic. I wanted energy to flow through the entire piece with curated colors and visuals on every page.

Mockup

Please enjoy a flip-through of the entire book. This digital version is located on LCAD.edu.