CREATIVITYFLOW
WHERE DESIGN + ART MEET COMMERCE
I had the opprotunity to create the visual identity for the CreativityFlow Speaker Series hosted by LCAD + Group Y. This monthly event brings together visionary leaders from the worlds of art, design, and commerce to share their groundbreaking ideas and innovative solutions. These leaders include creatives from Liquid Death, Blizzard, Oakley and more.
I would like to thank the Director of Marketing + Communications at LCAD, Bassem Girgis, The CEO of Group Y, Mark Sperling, my fellow photographers, Xun Chi + Eric Stoner, Tyler Render who worked on the motion graphics and the videographer, Nathan McGuire.
*Please note that all content is the property of LCAD, Group Y, Eric Stoner.
CREATING THE IDENTITY
When developing the visual idenity for this series I wanted to capture the heart of the events. I wanted to create a space where like-minded creatives could come and gain insight from pioneers and leaders in the industry. The identity was created around that idea and was focused on delievering a clean yet entergetic visual languange.
Social Media
When promoting on socials, I produced visuals that highlighted all the speaker as a whole for the series, and each pair of speakers per event. I also created individual assets for each speaker to post on their own and share with their direct network.
Print Material
We also marketed the series through some print collateral. We sent out mailers and posted flyers in the local community of Laguna Beach, CA - which is known for its foot traffic and for being an arts community.
Event Coverage
The events themselves show the identity of the series in situ. All of the events where well recieved with an increase in attendance at each talk.
Follow-up Content
The insights shared by these incredible industry leaders are all uploaded to Youtube for anyone to watch and benifit from, whether they weren’t able to attend, or if they simple wanted to hear a speaker again.
SEASON 2
This is just the start for CreativityFlow. I am elated that I will be continuing to help lead and shape the identity of the series moving forward into Season 2 later this year.