EDINBURGH AIRPORT
Redefining the Edinburgh International Airport experience.
Through a contemporary brand expression travelers will be immersed into the rich culture of Scotland. New experiences will engage the traveler, capturing a younger demographic to this unique airport, and repositioning the city of Edinburgh as a desirable destination.
LOCKUP PROCESS
In Scottish culture, the National Flower, the Scottish Thistle plays an integral role as a symbol of strength and pride. The story goes that a group of Norsemen were sneaking up on a Scottish village in the middle of the night for a surprise attack. To make sure that they would not be heard by the sleeping Scots, the Norsemen attackers took off their shoes. Fortunately for the Scots, one of the attackers stepped on a Thistle and cried out in pain, alerting the Scots to the attack.
COLOR THEORY
The colors originally chosen for the new brand expression were less contrasting and lacked a needed freshness. The finally colors not only resolved both of these problems, but by using a green and a purple, the logo’s flowery inspiration was more enforced.
WAYFINDING
Signs are one of the most important parts of any airport. They are how the consumer navigate their way through the security, finds the restroom and reaches the correct gate for their flight. Signage extends to many more categories then just the afore mentioned, and Edinburgh’s new signage has a goal to provide an easy way-finding system for the consumer. This include introducing elements from the airports brand culture such as shape language from the brand’s logo into the column signs that display the gate number as well as an LED screen that displays the airline that is flying out of that gate.
ADVERTISING
For advertising, the airport wanted to pull from the beauty of Scotland herself to showcase what is unique about this destination. Scotland is very saturated with the long horned Highland cattle, and thus are very iconic. Also, like the rebranded Scottish Thistle logo, one of the ads showcases the actual flower.
UI and webflow
A frustrating part of air travel is navigation and keeping all of your documents and information organized. This new application for Edinburgh Airport consolidates all of these items into a portable space available on a computer, mobile device or an apple watch. This application will include things such as: maps of the airport, tickets, gates, flight updates, check-ins, verified passports/ IDs and a more expedient customs experience.
BRAND EXTENSION
An extended relationship with customers is something very important to the Airport. One of the ways the airport has cultivated said relationship with customers is through their credit card which is partnered with the Royal Bank of Scotland. When a traveler uses this card for any purchase, a number of points are added towards their next flight or service in association with the airport. With this new rebrand, the airport also wanted to engage the public with their brand culture in an enjoyable and everyday way; and what more perfect way to do that than a Scottish Pub. This Pub is a hot spot at the Airport as it is half pub half cafe. Consumers can enjoy a good morning with a cup of Scottish coffee or they can kick back and enjoy an exceptional beer while waiting for a flight. They can also shop one of the many quality stores in the airport if they have extra time.
A view of the finalized brand book.